Top Reel
Dental Implants Procedure
View reel asset →
View content breakdown
- DateTBC
- Content typeReel
- TopicDental Implants Procedure
- Asset linkGoogle Drive file
01
Executive summary
What happened this month.
Outcome
Strong month
110 new patients chose On Point Dental.
May delivered a strong group result, led by Fremantle with 73 new patients.
Demand
Healthy
5,330 people visited the website.
Google Ads and local visibility kept the clinics easy to find while patients were researching care.
Focus
Improve next
June priority: improve booking conversion.
Demand is strong, so the next lift is helping more enquiries become booked visits, attended appointments, and clear treatment next steps.
02
What we worked on this month
Strategic work completed across the account.
A quick view of the analysis, optimisation, and recommendations completed behind the month's results.
Search
Winning search themes identified
Ads
Google Ads optimisation completed
Creative
Creative performance analysed
Audience
Audience trends reviewed
Leads
Lead conversion opportunities identified
Local
Local visibility opportunities identified
Plan
Strategic recommendations prepared
Report
Monthly business review prepared
2A
Account activity snapshot
The work volume behind the month.
2
Ad channels analysed
2
Creative assets delivered
3
Local search grids assessed
3
Clinic results compared
1
Strategy plan prepared
1
Monthly review built
2B
Key insights & strategic findings
What the reports helped us learn.
Winning Search ThemeSEO
Fremantle trust and implant searches are clear strengths.
"Best Dentist Fremantle" and implant-related searches show strong local visibility patterns worth protecting.
Top Campaign SignalGoogle Ads
Paid search drove 4,096 website visits.
Search demand is active. The next strategic question is which traffic sources are becoming booked and attended patients.
Winning OfferCreative
$699 Teeth Whitening gives patients a clear reason to act.
Offer-led creative can turn casual cosmetic interest into a more specific patient enquiry.
Risk To WatchCRM
Treatment next-step data is not yet fully visible.
Clearer CRM stages will make it easier to see which enquiries become consults, treatment plans, and accepted care.
03
Creative delivered this month
Creative delivered for patients to see.
Clients can see the actual deliverables before the detailed marketing numbers. This month includes one dental implant reel and one teeth whitening offer asset.
1
Reel shared
1
Campaign asset shared
2
Content themes logged
Campaign Asset
$699 Teeth Whitening Offer
View content asset →
View content breakdown
- DateMay 28
- Content typeCampaign asset
- Topic$699 Teeth Whitening Offer
- Asset linkGoogle Drive file
Still helpful to add: full content calendar, posting date for the implant reel, graphics count, stories count, and any other campaign assets delivered in May. If a preview does not load, the Drive file likely needs sharing access or the asset can be uploaded directly into the report folder.
04
Results
The clearest patient and enquiry outcomes.
These are the headline outcomes from the May report, presented in the order a client cares about most: patients first, then demand and follow-through.
110
Total new patients
73
Fremantle new patients
167
New contacts
74
Opportunities created
5,330
Website visitors
Flow
Patient journey read
A simpler view of patient movement.
Booked and attended stages are not always a perfect one-to-one sequence in the CRM, so this view focuses on the clearest story: visibility created interest, interest became opportunities, and a meaningful number reached appointments.
Found You
5,330
Website visitors
Raised Hand
167
New contacts
Entered Pipeline
74
Opportunities
Reached Chair
32
Attended appointments
05
Marketing channels
What each channel contributed.
Each card is written for a fast client read: what worked, why it matters, and what we recommend next.
Google AdsActive
Key achievement: 4,096 website visits from ads.
Paid search kept the clinics visible when people were actively looking for dental care.
View details
- Why it mattersSearch intent is high when patients are comparing dentists
- Recommended next focusConnect campaign traffic to booked and attended patient outcomes
- Clicks407
- SpendA$7.66K
- Average CPCA$18.82
- CTR7.04%
Facebook AdsAwareness
Key achievement: 400.1K local impressions.
Facebook helped keep On Point Dental familiar before patients searched or enquired.
View details
- Why it mattersFamiliarity can support trust before a patient takes action
- Recommended next focusUse more proof-led and treatment-led creative
- SpendAU$2.1K
- Average CPCAU$0.93
- Average CPMAU$5.74
- Impression growth+21.2%
Lead Follow-Up / CRMPriority
Key achievement: 167 contacts and 74 opportunities identified.
The system captured strong patient interest, and the next lift is clearer follow-up ownership.
View details
- Why it mattersBetter follow-up turns existing demand into more attended and accepted appointments
- Recommended next focusImprove CRM stage clarity and strengthen post-appointment follow-up
- Booked13 · 17.6%
- Attended32 · 43.2%
- Treatment next stepNot visible in accessible data
06
Google Maps & SEO visibility
How visible Fremantle is in local search.
Each grid shows how Fremantle ranked from different search points. Lower numbers mean stronger visibility, with 1s, 2s, and 3s showing the strongest local coverage.
Keyword
Best Dentist Fremantle
What this grid means
- DotsSearch points around Fremantle
- NumbersLower is stronger
- ReadTrust-led terms are a clear strength
- Next focusProtect review and GBP momentum
Keyword
Fremantle Dental Implants Provider Nearby
What this grid means
- DotsSearch points around Fremantle
- Numbers1 to 3 is strong
- ReadTreatment-led search is performing well
- Next focusBuild implant content and reviews
Keyword
Dental Clinic Near Me
What this grid means
- DotsSearch points around Fremantle
- NumbersLower is better
- Lower areasDistance and competition can affect ranking
- Next focusBroader proximity SEO support
07
Wins & opportunities
The executive read on the month.
Biggest WinCelebrate
110 new patients across the group.
The clearest client outcome this month is real patient growth, not just traffic or clicks.
Most Improved MetricFacebook
Facebook impressions increased by 21.2%.
Awareness improved, giving the clinic more local visibility before patients search or enquire.
Strongest ChannelGoogle Ads
Google Ads drove 4,096 website visits.
Paid search was the strongest visible demand driver in the available channel data.
Biggest OpportunityNext lift
Improve post-enquiry and post-visit follow-up.
More value can come from the demand already being created if next steps are clearer and faster.
Risk To WatchData
Treatment next-step visibility is still incomplete.
The team needs clearer stage data to understand which consults progress into accepted treatment.
Strategic InsightLearn
Fremantle can act as the group growth blueprint.
The strongest location result gives the team a pattern to validate and repeat across the wider group.
08
Next Month Action Plan
What we are doing next, and why.
1
Protect the acquisition pattern that delivered 110 new patients.
What we are doing: Review the offers, ads, search visibility, and booking flow that contributed to May’s result.
Why we are doing it: We want to keep the channels and messages that are already creating real patient movement.
Why we are doing it: We want to keep the channels and messages that are already creating real patient movement.
Expected outcome →Keep the strongest demand drivers active while reducing wasted effort.
2
Use Fremantle as the growth blueprint.
What we are doing: Compare Fremantle’s enquiry handling, local visibility, and patient movement against Floreat and Wagin.
Why we are doing it: Fremantle produced the clearest patient result, so it can show what to repeat across the group.
Why we are doing it: Fremantle produced the clearest patient result, so it can show what to repeat across the group.
Expected outcome →Apply the strongest habits across the wider group.
3
Strengthen follow-up after enquiry and attendance.
What we are doing: Improve CRM stage clarity and confirm who owns the next step after booking or attendance.
Why we are doing it: The fastest lift may come from helping existing enquiries progress, not only creating more enquiries.
Why we are doing it: The fastest lift may come from helping existing enquiries progress, not only creating more enquiries.
Expected outcome →More of the existing interest progresses into attended visits and treatment conversations.