End of Month Report · May 2026

On Point Dental
May Results

May produced strong group-wide patient growth, led by Fremantle. The next focus is carrying more of the enquiry and appointment volume through to treatment-confirmed outcomes.

Prepared by Shoutout Digital
110
New Patients
74
Opportunities
32
Attended
5,330
Website Visitors
B
Pipeline Health
This Month at a Glance
✓ New Patients 110
⌕ Website Visitors 5,330
+ Contacts 167
◆ Opportunities 74
◷ Attended 32
01

Quick read

The month in under 30 seconds.

✓Biggest Win Keep going
110 new patients chose On Point Dental.
May delivered a strong group-wide patient result, with Fremantle contributing 73 new patients.
!Worth Watching Conversion
Pipeline health is a B this month.
That means demand is strong, but booking follow-through, stage hygiene, and treatment-confirmed movement still need tightening.
→Next Focus June
Turn demand into more completed next steps.
Protect the traffic and patient volume while improving booking, reminders, and post-visit ownership.
02

From Search to Chair

How patient interest moved this month.

This shows how patient interest moved from discovery to enquiry, booking, and attendance.

⌕
Found You
5,330
Website visitors
+
Enquired
167
New contacts captured
◆
Booked
13
Appointments booked
✓
Attended
32
Appointments attended
03

Key results

The essential numbers to watch.

This uses the On Point Dental GHL report data provided for May 2026.

✓
110
Total new patients
★
73
Fremantle new patients
+
74
New opportunities
◷
32
Attended appointments
↗
5,330
Website visitors
04

What drove the results

The channels that mattered this month.

Only channels with useful May data from the AM report are shown. Detailed metrics are tucked away for anyone who wants to dig deeper.

⌕Google AdsActive
What happened
Paid search carried the largest share of website discovery in May.
Why it matters
Ads drove 4,096 website visits, keeping the clinics visible when people were actively looking for care.
Next move
Connect campaign traffic more clearly to booked and attended patient outcomes.
View details
  • Clicks407
  • SpendA$7.66K
  • Average CPCA$18.82
  • CTR7.04%
  • Visits from ads4,096
↗Facebook AdsAwareness
What happened
Facebook kept the clinics visible at scale across local audiences.
Why it matters
Awareness can make the clinic feel more familiar before a patient searches or enquires.
Next move
Use Facebook to support trust, proof, and recall, not just last-click conversion.
View details
  • Impressions400.1K
  • SpendAU$2.1K
  • Average CPCAU$0.93
  • Average CPMAU$5.74
  • Impression growth+21.2%
✓GHL / PipelineStrong
What happened
May captured 167 contacts and 74 opportunities across the On Point Dental account.
Why it matters
The pipeline shows healthy demand, especially through attended appointment stages.
Next move
Clean up stages and strengthen treatment-confirmed follow-up.
View details
  • Contacts167
  • Opportunities74
  • Booked13 · 17.6%
  • Attended32 · 43.2%
  • Treatment confirmed0 in accessible data
05

Google Maps visibility

How visible you are on Google Maps.

Each grid shows how Fremantle ranked from different search points. Lower numbers mean stronger visibility, with 1s, 2s, and 3s showing the strongest local coverage.

Best Dentist Fremantle local search grid
Keyword
Best Dentist Fremantle
The strongest visibility pattern in the report, with leading positions concentrated around the central catchment.
What this grid means
  • DotsSearch points around Fremantle
  • NumbersLower is stronger
  • ReadTrust-led terms are a clear strength
  • Next focusProtect review and GBP momentum
Fremantle Dental Implants Provider Nearby local search grid
Keyword
Fremantle Dental Implants Provider Nearby
Implant-focused visibility appears strong across much of the tracked grid.
What this grid means
  • DotsSearch points around Fremantle
  • Numbers1 to 3 is strong
  • ReadTreatment-led search is performing well
  • Next focusBuild implant content and reviews
Dental Clinic Near Me local search grid
Keyword
Dental Clinic Near Me
Near-me visibility is strongest close to the clinic, with room to widen reach outward.
What this grid means
  • DotsSearch points around Fremantle
  • NumbersLower is better
  • Lower areasDistance and competition can affect ranking
  • Next focusBroader proximity SEO support
06

Content delivered this month

Two content assets are currently logged for May.

The available content details include one dental implant reel and one campaign asset for the $699 teeth whitening offer. Additional content counts can be added once the full calendar is available.

▶
1
Reel shared
▣
1
Campaign asset shared
✦
2
Content themes logged
Top Reel
Dental Implants Procedure
A treatment-led reel that helps patients understand the dental implant process and build confidence before enquiry.
View reel asset →
View content breakdown
  • DateTBC
  • Content typeReel
  • TopicDental Implants Procedure
  • Asset linkGoogle Drive file
Campaign Asset
$699 Teeth Whitening Offer
Posting date: May 28. This asset supports cosmetic treatment interest and offer-led patient action.
View content asset →
View content breakdown
  • DateMay 28
  • Content typeCampaign asset
  • Topic$699 Teeth Whitening Offer
  • Asset linkGoogle Drive file
iStill helpful to add: full content calendar, posting date for the implant reel, graphics count, stories count, and any other campaign assets completed in May. If a preview does not load, the Drive file likely needs sharing access or the asset can be uploaded directly into the report folder.
07

Insights

What’s working and what needs attention.

✓WinKeep going
Fremantle is the clearest growth story.
73 new patients and strong local search visibility make Fremantle the best blueprint for the group.
!WatchClean up
Stage hygiene needs attention.
Miscellaneous, not-interested, and no-response stages are carrying enough volume to affect conversion clarity.
→OpportunityBuild
The biggest upside sits after attendance.
Stronger treatment presentation, follow-up timing, and next-step ownership can lift value from existing demand.
08

Next Month’s Focus

The highest-impact priorities for June.

1
Protect the acquisition pattern that delivered 110 new patients.
Review which offers, messages, response habits, and booking flows contributed most clearly to May’s result.
Focus →Identify what helped turn 5,330 visits into real patient movement.
2
Use Fremantle as the group’s growth blueprint.
Audit what Fremantle is doing well across enquiry handling, follow-up, and local visibility.
Focus →Adapt the strongest habits into Floreat and Wagin where appropriate.
3
Tighten the path from opportunity to treatment.
More demand is already being created. The next lift is carrying more of it through attendance and treatment next steps.
Focus →Clarify ownership after the appointment and improve follow-up timing.
09

Data notes

What this sample includes.

iThis sample uses the data available in the AM-prepared On Point Dental May 2026 HTML report.
View data notes
  • Reporting periodMay 2026
  • Primary sourceOn Point Dental GHL Performance Review HTML
  • Patient data110 total, Floreat 25, Fremantle 73, Wagin 12
  • Traffic data5,330 website visitors, 4,096 from ads
  • Ad data includedGoogle Ads and Facebook Ads
  • Pipeline healthB = strong demand, with room to improve booking follow-through, stage hygiene, and treatment confirmation
  • Content dataDental Implants Procedure reel, plus $699 Teeth Whitening Offer asset posted May 28
  • Suggested files to addFull content calendar, implant reel posting date, graphics count, stories count, final campaign asset list

Shoutout Digital · Monthly Performance Report · On Point Dental · May 2026

Confidential · Prepared for client use only · Questions? Contact your Account Manager.

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